Pictured (left to right): Darlene McKellar, Diane Earing, and Isabelle Villaseñor – WON’s first three presidents.
History of WON

WON Objectives
Our Members exceed the average in the number of restaurants owned, cash flow, and sales volume as compared to the general market.
Our Members are qualified and empowered to serve in leadership.
Our Members’ voices are respected and valued.
Core Values
We model the ideals of integrity and respect
We foster an environment built on trust, honesty, and fairness. Integrity is the foundation of our decisions, and respect is the cornerstone of our relationships. By upholding these principles, we strengthen our organization and the communities we serve.
We mentor business entrepreneurs
We take seriously the responsibilities that come with leadership. We guide, support, and empower business owners to grow their enterprises, build better communities, and create lasting legacies.
We advocate helping and educating to grow the business profitably
We champion initiatives that drive growth and sustainability. Through education, collaboration, and strategic support, we equip our members with the tools and knowledge to thrive in an ever-changing business landscape.
We strive to continually improve
We are a learning organization, constantly evolving to meet the needs of our members. Through innovation, adaptation, and forward-thinking solutions, we ensure continued success and progress.
We foster collaboration to achieve greater success
We believe that working together drives stronger outcomes. By leveraging diverse perspectives and collective expertise, we create opportunities, solve challenges, and elevate one another.
We support and engage in advocacy efforts
We use our collective voice to influence positive change. Through advocacy, we champion the interests of our members, the communities we serve, and the industry as a whole.
We invest in and give back to our communities
We recognize our responsibility to serve beyond our businesses. By supporting local initiatives, charitable organizations, and outreach programs, we contribute to the well-being and prosperity of the communities in which we operate.

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We work hard to positively impact all of our member’s businesses.